Targeted Marketing Experience
Epsilon is a global marketing company that uses data to target market their clients customers. For more than 40 years, Epsilon has been helping brands improve their marketing, build better customer relationships and find new customers through specific targeted, segmented direct mail campaigns and online marketing campaigns.
As Sr. Art Director for Print and Web, my role was to create digital micro-sites, landing pages and emails, along with their direct mail print counterparts (such as mailers, brochures, flyers, reports, banners) for user consumption, strategize with Account Teams and Production Managers on the project scope and development timelines based on budget and resources, present projects to clients in formal and in-formal settings using visual aids, prototypes and working live comps, schedule on-site and off-site freelancers and manage time and project delivery through worksheets and FTP portals.